forever 21

Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe,Asia, in the future Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at affordable prices.

Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier.

Stores

The XXI Forever logo

The Forever 21 Retail Inc, owns and operates numerous stores in different formats. Current store operating formats are Forever 21, XXI Forever and Heritage 1981. There are many brands that originate out of the stores such as Forever 21+, Love 21 Contemporary and Maternity, Forever 21 Girls and 21 Men.

Forever 21: This original and primary store carries women’s and junior’s clothing, accessories, active wear, swimwear, lingerie, handbags, and shoes. Imitating both Korean and American fashion trends.

XXI Forever: Flagships stores which occupy an average of 24,000 square foot per store.

For Love21 (store): A French boutique styled accessory store with women's accessories, shoes, handbags, cosmetics tools and more, usually about 2,000 in size.

Forever 21+ (brand): Formerly named Faith 21, this line carries women's apparel in extended sizes XL-3X/12-18.

Love 21 (brand): A contemporary line for women. Their style of clothing is more suited for women 21 and older. Love 21 also houses maternity for mothers-to-be.

Forever 21 Girls: Formerly known as HTG81, is the brand for girls moving into their pre-teen sizes.

21Men: Formerly known as Heritage 1981 Men's, is completely fast fashion and suited style men's apparel at low price points.

As of 2011, forever21 has opened over 480 stores worldwide.^[10]

[edit]Conversions

In early 2009 Forever 21 opened 11 department store-sized locations in the United States carrying merchandise for men, women, and children, after assuming the leases of 15Mervyns following the chain's bankruptcy filing. [3] A 90,000 square feet (8,400 m²) Forever 21 in Manhattan, in Times Square, in the space formerly occupied by the Virgin Megastore, in addition to some adjoining space, was opened June 25, 2010.^[11] Later that year, Forever 21 opened a store in Bakersfield, California in the 94,000-square-foot (8,700 m²) spot that was once held by Gottschalks in the Valley Plaza.^[12] On April 2, 2011 Forever 21 opened what was then their largest store in the chain at 150,000 square feet (14,000 m²) in Fresno, California at another former Gottschalks location in Fashion Fair Mall. Another Gottschalks conversion in Modesto, California at Vintage Faire Mall, opened in August of 2011, comprises 154,000 square feet (14,300 m²) over three levels, the largest store in the chain.